Skip to main content

Redefining Mobile Commerce

World-class, technology-driven food and beverage trailers — franchising, supply services and end-to-end platform for a $30 bn market.

Innovative Mobile Commerce

Innovative Self-Pour Trailers | Off-grid, battery-&-solar powered, ultra-light and fully modular—ready to level up any event.

We think BIG

At urbanity - we aspire to redefine and institutionalize mobile, a highly fragmented, underpenetrated and informal, while fast growing and large segment of 30 bn USD. We believe in combining world class, innovative mobile - units with franchising, supply services and technology in to a comprehensive plat form with the potential to change this market.

Pourter

  • Pourter manufactures the most innovative food trailers in the USA
  • Factory in Michigan with outsourcing production in China, Philippines and Colombia to optimize the offering
  • R&D made in-house ranging from self pour, battery operated trailers, video screens, modular design and others

Aesthetically driven design

Proven to catch customer attraction.

Electric and clean

Trailers are off-grid battery-powered with solar panel options.

Agile trailer design

Focusing on efficient use of space,
modularity and flexibility.

Embedded tech

AI enabled Point Of Sale to Fleet management including innovative features like self pour technology etc.

Exceptionally mobile

Lightweight (just 3k lbs) and easy to tow.

Integrated display panels

Allowing for opportunities to sell street level premium advertisement space to 3rd parties.

High-quality, American-made build

Manufactured in Michigan ensuring durability, reliability, and a premium finish.

R&D / Tech

  • Self pour prototype

  • First full electric trailer

  • Modular proto-design

  • Outsourcing of digital wall & backlit panels

  • Digital screen prototype

R&D / Style

  • 5’×10’ prototypes especially for NYC
  • Aluminum trailer designed 6’×10’ and 7’×12’
  • New styles (urban, airstream) via worldwide sourcing
  • Size expansion up to 24’

R&D / Devs

  • Own self-pour app
  • Proprietary POS system
“

“I paid $75K USD for the trailer. I received it before summer and spent all summer (in Michigan) going to events. I was able to get into every event I applied for because of the trailer’s looks. By the end of September 2024, my trailer was fully paid off!”

Slingie Weenie trailerMichigan
“

“Condado Taco, a fast growing multiunit taco bar chain, wanted to create a high-volume food and bar unit to be launched in front of the Cincinnati Reds Stadium which will serve high-margin items with just 1–3 employees. The unit was a great success, making over $15,000 in sales on launch day.”

Condado TacoMichigan
“

“We purchased a draft trailer from Pourter for $82K USD and took it to an inauguration event with 300,000 attendees. In just four days, we made $38,000 USD in revenue—in only four days!”

Self Pour Draft trailerOhio
“

“Maxwell Air Force Base is a home to numerous large-scale events. Maxwell Base purchased 3 Pourter trailers equipped with the self pour technology enabling it to cater to large scale events efficiently, successfully introducing these with Pourter’s support at 2024 annual Montgomery Air Show, one of the top air shows.”

Maxwell Air Force BaseAlabama

Franchising

  • Set of internally developed brands optimized for mobile, as well as brands with master franchise contracts to run with food trailers
  • Combined with proprietary POS system and trailers as a business in a box solution

Our brands include:

  • Brun & Blond – premium coffee & pastry
  • Regal Burger – craft burger
  • Republica Taquera – everyday taco with a twist
  • La Vagabonda – best pizza in town
Affordable upfront mobile unit set up cost and sustainable ongoing royalties and fees ensuring franchisee gets greater share of profits
Tailored educational material to get going on business set up and operations
Ongoing operational advisory and support including regular check-ins
Premium brand aesthetics and high quality marketing to promote brand
Consistent product quality through strategic supply side partnerships

Chuck & Frida community hubs

  • Community hubs based on food trailers, bringing together urbanity’s franchise brands as well as smaller local businesses
  • Built on our innovative POS/ERP system managing ordering (kiosks, mobile), sales, self tap etc

Mobile commerce & leisure destination in a box: Unique, experiential and efficient set up that can be modularly, quickly and cost effectively rolled out in underutilized community spaces

Integrated mobile unit platform: Premium mobile units underpinned by bespoke tech stack (ordering, PoS etc.) and ancillary services (buying, commissary etc.)

Community-based business engagement: Showcasing community based F&B entrepreneurs and retailers, local operator managing leasing, marketing and asset operations in line with proprietary-playbook

Data driven approach: We have \data set with virtually all US F&B establishments, their popularity among dine-in and delivery and for any location can analyze  top cuisines, ⁠local favorite brands top demand hotspots for dine-in and food delivery

Stakeholders: Municipalities and real estate developers benefiting from location activation, local entrepreneurs and communities having destination for new streetfood F&B offerings launch

Clear monetization: Real estate / platform play charging fixed fee for services and percentage of revenue for franchising and rentals (both unit and location)

    Contact.

    If our vision speaks to you, we’re always open to new conversations.

    At Urbanity, we’re building more than trailers — we’re building a movement. From scalable technology to community-focused food hubs, we believe in collaboration that drives lasting impact. If you see potential alignment, we’d love to connect.

     

    Urbanity
    5311Plainfield ave NE
    49525 Grand Rapids
    Michigan, USA